Creative Production

Ideation, conceptualisation, direction & delivery of national-level 360 degree integrated campaigns that have gone viral for leading global industry clients.

Promoting Canara HSBC Life Insurance's new & exclusive 360 degree digital campaign featuring Jitendra Kumar as “Guarantee Kumar” for their — iSelect Guaranteed Future Plan.

The campaign consists of a series of three films.

Released during the high octane India vs Pakistan 2022 world cup match — the first film is perfectly curated for this celebratory moment. It begins with opposition team supporters cheering for their win, herein Guarantee Kumar played by Jitendra Kumar walks past them and makes his strong statement by questioning the obvious while saying — “Guarantee Hai Kya?”

Contrary to usual life insurance ads, this campaign aims at highlighting the fact on how “Guarantee Kumar” consistently questions, and rationalises the most unexpected of situations in order to seek that assurance he’s been longing for. Finally he finds that “guarantee” at Canara HSBC with their iSelect Guaranteed Future Plan.

So many memories stored on your phone, how do you choose what to print from them all?

It’s simple! Choose the photos that truly show how happy, joyful, and excited you were at that time. Those are the ones you will love to see in print, displayed proudly on your walls with great lighting.

It’s time to treasure your best times! If you can’t print it, it’s not worth it.

When you've got such a cool range of instant cameras, you can't help but click, click, & click everything around you! With the instax mini EVO, you can give your photos a sense of personality with its 10 lens effects and 10 film effects. With the instax Square SQ1 and Wide 300, your aesthetic style can be captured perfectly in a bigger frame. And with the instax mini LiPlay, your moments will be printed in their full glory with its Sound Record feature.

With this premium range of instax instant cameras, you can keep your best times with you forever, just like Milind Soman does.

Canara HSBC Life Insurance — iSelect Smart 360 Term Plan ft. Akshay Oberoi.

Reminiscing the good old days, we connected the dots with our client Canara HSBC Life Insurance — iSelect Smart 360 Term Plan, that comes as an all in one product offering you the flexibility to take cover as per your needs and ensuring that the dreams of your loved ones are not compromised.

Work for Canara HSBC Life Insurance — iSelect Smart 360 Term Plan ft. Akshay Oberoi.

Here we intend to showcase the perils of quality education that comes with its own set of heeds.